映客“映核family”二代盲盒春日回归，直播间已抢疯！

时间：2021-11-05 08:09:48阅读：1814次
“不吃饭可以，不买盲盒不行！”这句在Z世代群体中广泛流传的口号印证着盲盒巨大的影响力。从4月1日开始，映客“映核Family”二代盲盒“异次

      “不吃饭可以，不买盲盒不行！”这句在Z世代群体中广泛流传的口号印证着盲盒巨大的影响力。从4月1日开始，映客“映核Family”二代盲盒“异次元大冒险”登陆直播间，借着盎然的春意开启上线发售。听说经典IP回归，被第一代产品圈粉的玩家闻风而动，早早守候在直播间内，只为购得一个圆满，让来自异次元的10个小伙伴能整整齐齐来到自己手中。

      异次元盲盒“封印”10位小伙伴，激萌求带走

      “今天我们带来的盲盒足有十款哦，接下来我们会一一拆来给大家看！”当天，由欧气拆盒官乐乐和梓鑫带来的“异次元大冒险”盲盒成为当仁不让的主角。数十万粉丝在线围观，只为一睹映客二代盲盒真面目。

      引发大家无限好奇的“异次元大冒险”，正是映客直播潮玩厂牌“映核 Family“推出的第二代盲盒，包含映核冒险家、侦探小说家、圣诞小精灵、仓之武斗家、大航海船长、舞狮小王子、部落大酋长、梦之火烈鸟 10 款不同造型的手办产品。这套盲盒不仅个个造型精美，而且背后还有一段温暖的故事——来自映核宇宙的守护精灵Casper和Polly，本是一对性格迥异的双生兄妹，过着平静的生活。没想到一场意外突然造访，兄妹二人因此被卷入未知的异次元世界。为了找回古灵精怪的妹妹，哥哥化身映核冒险家，开启了一场奇妙的冒险之旅，并因此收获了 9 位温暖有趣的小伙伴！

      如今，10个形态各异的手办被“封印”到了不同的盲盒里，只等有缘的玩家来把他们一个不落地带回家。

      三重福利惹人心动，手办上线即秒杀

      本次盲盒于4月1日正式发售，主播梓鑫和乐乐连续两天空降直播间交替拆盒。如果说第一天的梓鑫是“欧气满满”，那么第二天就轮到乐乐被幸运之神频频垂青了。乐乐不仅第一个就拆出了大隐藏款手办——九尾小狐仙，而且还在之后再次拆到了小隐藏款手办——吸血鬼伯爵，甚至连梓鑫最想拆到的圣诞小精灵都落到了乐乐手中，难怪梓鑫忍不住连呼“羡慕嫉妒恨”！

      为了本次盲盒发售，平台拿出三重惊喜福利：前20名下单的玩家有机会获得银河联萌护卫队系列单款、奇妙马戏团系列单款、异次元大冒险系列单款、异次元大冒险定制徽章等礼物；一次下单，集齐8款盲盒再送1款；以及独一无二的8+2端盒款，拼的就是手速和运气。

      面对惊喜诱惑，很多玩家一边飞速下单，一边询问主播：“我是第一个吗？”“我中奖了吗？”“什么时间发货？”尤其是“8+1”必中小隐藏款上线后，几分钟内所有手办全部被秒杀，足见玩家对它们的喜爱。

      盲盒IP“映核Family”吸粉Z世代，超带感

      “异次元大冒险”火爆的热销场面，让人不禁想起了去年同样爆款的初代盲盒。2020年6月，映客推出“映核Family”之奇妙马戏团系列盲盒，六款手办“光之魔法师”“暗之魔法师”、“缤纷顽童”、“暗炎顽童”、“白昼玉马”和“粉红玉马”至今仍是很多玩家求之而不得的心头好。

      12月，映客又推出“映核Family”之银河联萌护卫队系列潮玩，该形象不仅延续了映客IP“小映”的经典元素，还做了很多大胆创新和改良，成为很多人的经典藏品。随着这股潮玩新势力的正式惊艳登场，映客盲盒IP也稳稳站住了脚跟。

      本次二代盲盒的发售，让不少“映核Family”资深粉丝得偿宿愿，也吸引了更多用户成为映客盲盒的忠实拥趸。作为盲盒新玩法的引领者，“映核Family”无疑是成功的。这一IP对Z世代年轻人出色的吸粉能力，让映客品牌持续年轻，而全新IP的破圈能力，也对映客的行业地位进行了进一步的固化和加持。

      实际上，“映核Family”只是映客众多新IP之中的一个，2021年，凭借品牌强大的资源融合力、团队的创新力，映客推出了诸多新老IP，不断在构建全场景新娱乐平台方面做出多维尝试。而随着各类产品的强势露出以及它们的亮眼表现，一个属于映客的全场景新娱乐IP正在崛起。

      责任编辑：任芯仪(EN063)

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